THE TEAM

Colton Casey

Colton Casey

CEO & Founder

I'm Colton Casey. For me, it's about diving in blind and hoping for the best – whether that's a pre-dawn ascent, getting Live Free off the ground when it was just a vision, or inspiring this team to carry that torch. Because that core spirit – the clarity from the mountains, the torment from the storms – that’s the heart and soul of Live Free. We’re building this for the folks who live by it.
Sam Dewitt

Sam Dewitt

Chief of Operations

I’m Sam, Chief of Operations for Live Free. I make sure the wheels stay turning so the rest of the team can do what they do best. It’s not always glamorous, but I’m all about keeping things moving, staying organized, and making sure our vision actually comes to life.
Jayden Edwards

Jayden Edwards

Chief Financial Officer

My name’s Jay. I joined Live Free to build something real with people I trust and to help grow this brand into something you see everywhere. As CFO, I keep us legal on the financial side so we can keep pushing forward without losing what makes us who we are.
Isaiah Mason

Isaiah Mason

Chief Media Officer

I’m Isaiah Mason, and I’m all about movement. Whether that’s capturing a powerful moment on camera, scaling a rock face, hitting a mountain trail, or chasing the next big idea. I believe in living fully and freely, and that philosophy shapes everything I do.

WHY WE'RE HERE

Live Free Company is more than just a brand – it's a rebellion against the mundane, a rejection of limiting beliefs, and a call to action for those who refuse to let life slip away in a haze of routine and conformity. We believe that the world is meant to be explored, that experiences are more valuable than possessions, and that the only limits to your life are the ones you set for yourself. We challenge the notion that you must stay in one place, work a nine-to-five, and live a predictable life – a narrative often perpetuated by those who benefit from keeping you complacent and afraid.

At Live Free, we know this narrative is false. We believe that travel, exploration, and connection are not privileges reserved for the few but essential human experiences that ignite the soul and expand your understanding of yourself and the world around you. We cherish the unique perspectives, stories, and dreams that each individual brings to our community. We see you, we hear you, and we support your right to design a life that reflects your values, passions, and thirst for authentic experiences regardless of what the higher ups say.

Whether you find your freedom in spontaneous adventures, creative pursuits, meaningful connections, or simply saying "no" to the things that drain your spirit, we're here to support you every step of the way. We encourage open dialogue, creative exploration, and the courage to break free from the expectations of others and listen to the whispers of your own heart. Let Live Free be your source of inspiration, your platform for connection, and your daily reminder to embrace the extraordinary potential that lies within you. Share your story, connect with others, and let's break free from the mundane together. Don't trust anyone who says you can't live a life less ordinary.